Next-Gen Intelligence: Media, Digital Marketing and AI

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Authors

Ms.Richa Mahajan (ed)
Assistant Professor, Department of Journalism & Mass Communication, Jagannath University, NCR
https://orcid.org/0009-0002-6430-4655
Mr.Nitesh Kumar Khandelwal (ed)
Assistant Professor, Digital Marketing, Jagannath Community College,Delhi
https://orcid.org/0009-0009-4436-9321
Dr. Urvashi Sharma (ed)
Associate Professor, Department of Journalism & Mass Communication, Jagannath University, NCR
https://orcid.org/0000-0003-4976-2818
Dr. Shipra Dua Piplani (ed)
Associate Professor, Department of Journalism & Mass Communication, Jagannath University, NCR
Dr. Rajshree Chatterjee (ed)
Associate Professor, Department of Journalism & Mass Communication, Jagannath University, NCR

Keywords:

Artificial Intelligence, Generative AI, Digital Media, Journalism, Digital Marketing, AI Ethics, AI Governance, Digital Transformation, Consumer Behaviour, Media Literacy, Deepfakes, Misinformation, Digital Culture, Responsible AI, Business Innovation

Synopsis

Next-Gen Intelligence: Media, Digital Marketing and AI is an interdisciplinary edited volume examining the rapidly changing relationship between artificial intelligence, media, communication, digital marketing, education, business, governance, and society. Bringing together diverse scholarly and conceptual perspectives, the book explores AI-enabled journalism, citizen journalism, agentic AI, photography, deepfakes, misinformation, digital literacy, journalism education, scholarly communication, EdTech, consumer behaviour, personalisation, branding, and strategic business transformation. It also addresses ethical and governance concerns including algorithmic bias, privacy, transparency, accountability, human oversight, credibility, digital inclusion, and responsible AI adoption. Several chapters focus on the Indian context, including digital governance, political mobilisation, pluralistic news environments, education, and emerging business practices. Collectively, the volume presents AI not merely as a technological tool but as a transformative force influencing professional practices, institutions, markets, and everyday digital culture. It offers researchers, educators, students, media professionals, managers, and policymakers a broad perspective on opportunities, challenges, and responsible pathways for navigating the next generation of intelligent digital ecosystems.

References

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Published

30 September 2026
Copyright (c) 2026 Richa Mahajan, Nitesh Kumar Khandelwal, Urvashi Sharma, Shipra Dua Piplani, and Rajshree Chatterjee

Details about the available publication format: E-Book

E-Book

ISBN-13 (15)

978-81-180547-1-9

Details about the available publication format: Book (Paperback)

Book (Paperback)

ISBN-13 (15)

978-81-180547-0-2

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